Bhimavaram is a town in West Godavari District of Andhra Pradesh, India. It is the largest urban agglomeration in West Godavari after the district's headquarters Eluru. Bhimavaram is also called the "Second Bardoli of India". Mahatma Gandhi coined the name when he visited the town during the freedom movement in India. It a major pilgrimage centre in Andhra Pradesh, as it is home to one of the five great Pancharama Kshetras, the Somaramam.
Along with much of present-day coastal Andhra Pradesh, Bhimavaram was controlled by the Chola Dynasty. Under Kulothunga Chola I, Bhimavaram was ruled by his sons who served as viceroys.Somaraamam (Someswara Temple):
Bhimavaram is famous for the Gunupudi Someswara (Somarama) temple, which is one of the five holy Pancharamas. Built during the 3rd century A.D., the Shiva lingam is known for changing its color according to the lunar month; black during amavasya and white during pournami.
It is believed that Sri Mavullamma Ammavaru (Universal Mother Goddess) is the incarnation of Mahakali (the goddess of Shakti). It is believed that neighbouring villagers treat her as their own mother goddess, so she is addressed as 'Mavullamma' (Mother goddess of my own village). Sri Mavullamma came to limelight in the year 1880 AD. It is known that she was laid in Motupallivari street, under a pipal and neem tree-couple. Every year in the month of "Jyesta masa" (third month of auspicious Telugu almanac calendar) on "Paadyami" (new slender crescent moon day), devotees celebrate a month-long celebration. There is a festive look every where in and around the town. The Devasthanam Committee (Temple committee) and the local fruit and vegetable trader's committee felicitate artists, actors, actresses, musicians, and great men of all walks of the life.
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